Media Buyer Master Services Agreement

1. Lead Delivery

1.1 Delivery Methods

Seller shall deliver leads matching the criteria specified in the applicable Order. Accepted delivery methods include API, webhook/postback, email, or CRM as specified in the Order. Real-time delivery is expected where practicable.

1.2 Orders Are a Cap, Not a Commitment

Each Order represents a maximum volume and is non-binding. An Order creates no obligation on Seller to generate, and no obligation on Company to accept, any minimum volume of leads. Company may reduce, pause, or revoke any Order at any time, in its sole discretion.

1.3 Order Terms

Each Order specifies the qualification criteria, geography, per-lead price, and volume cap for that campaign. Leads that do not meet the Order criteria are non-qualifying and may be rejected as provided in Section 3.

2. Payment

2.1 Per-Lead Pricing

Company shall pay Seller the per-lead price stated in the applicable Order for each accepted, qualifying lead.

2.2 No Prepayment

No prepayment is required or provided.

2.3 Payment Terms

Payment terms — including the net schedule on which Company pays Seller for accepted, qualifying leads — are as reflected in the document the Seller signed and the applicable Order. These terms may change from time to time, and the terms set out in the document the Seller signed govern.

3. Lead Rejection & Replacement

3.1 Rejection

Company may reject any lead that fails to meet the criteria specified in the applicable Order, including (without limitation) invalid or disconnected contact information, fabricated, incentivized, or bot-generated leads, missing or insufficient consent, duplicates, or any failure to match the qualification criteria.

3.2 Resolution

Rejected leads are resolved by credit, replacement, or non-payment, at Company’s election. No rejection-window deadline and no rejection-percentage cap apply.

4. Seller Compliance Warranties

Seller represents and warrants ongoing compliance with:

• All applicable advertising laws and rules, including state bar advertising rules, the FTC Act, and any jurisdiction-specific requirements;
• The Telephone Consumer Protection Act (TCPA), including valid prior express written consent for every lead;
• Lead authenticity — no fabricated, incentivized, or bot-generated leads; and
• No false, misleading, or outcome-guaranteeing advertising.

Seller shall retain consent records for a minimum of five (5) years and produce them within forty-eight (48) hours upon Company’s request.

5. Creative Compliance & Documentation

5.1 Creative Requirements Per Order

Creative submission requirements are specified in each Order. Depending on the law firm, jurisdiction, and requirements shared at the time of the Order, Company may require either: (a) all creatives — including ad images, videos, copy, and landing-page URLs with screenshots — uploaded to the platform in advance; or (b) creatives available on demand within twenty-four (24) hours of Company’s request.

5.2 Material Changes, Review & Take-Down

Seller shall provide final URLs and full text content for any third-party landing pages, and shall promptly submit material changes made during a campaign. Company and the downstream law firm may request the review or take-down of any asset identified as non-compliant, and Seller shall action all such requests within twenty-four (24) hours of written notice. Failure to action or cure may result in suspension and, where required, direct contact between the downstream law firm and Seller.

5.3 Asset Storage & Client Access

The CasesDaily platform stores the creative assets produced for a downstream law firm’s campaigns, and Company may make those assets accessible to that law firm upon request. Where a request originates with the downstream law firm, Seller shall furnish the requested creative assets within forty-eight (48) hours of Company’s written notice. Company’s preferred method is for Seller to connect its ad account to the platform so that creative assets import automatically, and Company may require such a connection for larger client campaigns.

6. Indemnification

Seller shall indemnify and hold harmless Company, its clients, downstream law firms, and their staff against any claims arising from: (a) Seller’s breach of this Agreement; (b) violations of the TCPA, TSR, FCC rules, or applicable advertising laws; or (c) fraud or fabricated leads. Where material non-compliance is identified, downstream attorneys may contact Seller directly.

7. Confidentiality & Business Conduct

Seller shall protect Company’s confidential information, including information about clients, pricing, routing, and business relationships, using at least reasonable care and only as necessary to perform under this Agreement.

Non-Solicitation: Seller shall not contact Company’s attorney clients directly to sell leads for twelve (12) months following the last Order. The parties agree to mutual non-disparagement. Breach remedies include injunctive relief and recovery of attorney fees.

8. Term & Termination

8.1 Term

This Agreement continues until either party provides seven (7) days’ written notice of termination.

8.2 Effect of Termination

Upon termination, outstanding invoices for accepted, qualifying leads remain due. Confidentiality and non-solicitation obligations survive termination.

8.3 Termination for Cause

Either party may terminate immediately upon the other party’s material breach, including compliance failures or delivery of fraudulent leads.

9. General Provisions

9.1 Governing Law & Arbitration

This Agreement shall be governed by the laws of the State of Florida. Any dispute arising out of or relating to this Agreement shall be resolved by binding arbitration seated in Florida, in the county designated by Company. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

9.2 Independent Contractors

The parties are independent contractors. Nothing in this Agreement creates an employment, partnership, agency, or joint-venture relationship.

9.3 Entire Agreement

This Agreement, together with all Orders issued through the CasesDaily platform, constitutes the complete agreement between the parties and supersedes all prior communications.

9.4 Amendment

This Agreement may only be amended in writing. Orders issued through the platform modify the specific campaign terms they state. Updated versions of this Agreement posted to Company’s website apply to new Orders only.

9.5 Assignment

Neither party may assign this Agreement without the other’s consent, except to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets.