The exact sequence, free, no opt-in
The No-Ghost
Follow-Up Cadence
28 touches over 14 days. Every one of them below: the day, the channel, the angle it leads with, and what it is actually for. Build it in your own CRM this week.
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Before you build it
Most firms quit on day three
That is the whole opportunity. Two follow-ups and a shrug is the industry standard, so the lead who ignored you on Monday is still sitting there on Thursday of week two — by which point their pain got worse, or the other firm went quiet, and now they want to talk. You only have to still be there.
This sequence is not clever. It is just longer than everyone else’s, and it never says “just following up.”
Two rules make it work, and if you take nothing else, take these. The first touch is instant — inside sixty seconds, at 2am the same as at 2pm. And the angle changes every time — twenty “checking in” messages get you blocked, twenty different reasons to reply get you a consult. The reasoning behind both, and the five other rules, are in the field guide.
Start here
The 5 touches that stop the ghosting
The first 72 hours decide whether this lead ever becomes a conversation. If you are only ever going to run five touches, run exactly these five — they are the opening of the full sequence below, not a different one.
Within 60 secondsText
Name the firm, name their accident, and ask one easy question. This is the touch that wins or loses the lead, and it fires at 2am the same as at 2pm.
Day 1, about an hour laterCall
Now you call — after a text has told them who is calling. If they do not pick up, leave a voicemail that repeats the text, so the two touches reinforce instead of competing.
Day 2, morningText
Angle: Zero out-of-pocket treatment
First real angle. Lead with the thing that is stressing them today, not with your firm’s credentials.
Day 2, afternoonText
Angle: Know what your case is really worth
Offer two specific times rather than asking when works. A choice between two options is easy; an open question is homework.
Day 3, morningCall
Angle: The insurance company isn’t your friend
The last touch most firms ever send. Everything after this is the part your competitors skip, and it is where the volume is.
The chase
Touches 6 to 28: the part everyone skips
Twice a day, morning and afternoon, through day 14. A different angle every single time, so it reads like a persistent human rather than a broken record. This is where the cases your competitors never sign actually get booked.
| When | Channel | Angle and what it is for |
|---|---|---|
| 6. Day 3, afternoon | Text | Never accept the first offerGive them a concrete reason not to settle this on their own. |
| 7. Day 4, morning | Text | We’ll pull your accident reportDo something useful for free before asking for anything. |
| 8. Day 4, afternoon | Text | Car totaled? We handle property damageSolve today’s practical problem — the car, the rental — not the settlement. |
| 9. Day 5, morning | Call | Drowning in medical bills?A call, warmed by four days of texts they have now read. |
| 10. Day 5, afternoon | Text | Don’t give a recorded statement aloneProtection angle: what to do when the adjuster calls them. |
| 11. Day 6, morning | Text | No win, no feeFull risk reversal. The easiest yes in the sequence. |
| 12. Day 6, afternoon | Know what your case is really worthSwitch channel. Some people simply do not do text, and you have not tried email yet. | |
| 13. Day 7, morning | Text | Gaps in treatment cost you laterA week in, a genuine nudge to go get seen — good for them, good for the claim. |
| 14. Day 7, afternoon | Text | It’s not just medical billsSurface value they did not know they had: wages, pain, suffering. |
| 15. Day 8, morning | Text | The clock is tickingHonest urgency. Deadlines are real; do not invent one. |
| 16. Day 8, afternoon | Call | Zero out-of-pocket treatmentSecond call attempt, different time of day than the first. |
| 17. Day 9, morning | Text | The insurance company isn’t your friendBy now the adjuster has probably called them. Reframe who is on their side. |
| 18. Day 9, afternoon | Text | We’ll pull your accident reportRepeat the free-help offer — the first one may have landed on a bad day. |
| 19. Day 10, morning | Text | Never accept the first offerThe window where a lowball offer typically shows up. Be there first. |
| 20. Day 10, afternoon | Drowning in medical bills?Email again, because the bills are arriving about now. | |
| 21. Day 11, morning | Text | Car totaled? We handle property damagePractical again. Two weeks without a car is when it stops being tolerable. |
| 22. Day 11, afternoon | Text | Don’t give a recorded statement aloneProtection, restated. This one lands differently once they have been asked for a statement. |
| 23. Day 12, morning | Call | Know what your case is really worthThird and final call attempt of the sequence. |
| 24. Day 12, afternoon | Text | Gaps in treatment cost you laterA gap in treatment is now long enough to actually hurt the claim. |
| 25. Day 13, morning | Text | No win, no feeRisk reversal again, for anyone still worried this costs them money. |
| 26. Day 13, afternoon | Text | It’s not just medical billsValue, restated plainly. |
| 27. Day 14, morning | Text | The clock is tickingThe honest deadline note. Still no fake urgency. |
| 28. Day 14, afternoon | Text | No angle — just be a humanThe polite close: "I’ll stop reaching out — reply any time and I’ll pick it straight back up." It regularly gets a reply on its own. |
Once it is booked
The cadence does not stop at the consult
A booked consult that nobody shows up to cost you exactly as much as a lead you never worked. The confirmation ladder is the cheapest case-saving thing on this page.
| When | What goes out |
|---|---|
| 1 week out | Confirmation with the date, time and what to bring. |
| 3 days out | Reminder plus a one-tap reschedule link, so a conflict becomes a new time rather than a no-show. |
| 1 day out | Short reminder. Confirm by replying Y. |
| Morning of | Final reminder with the address or the video link. |
| No-show | Auto-reach out with two new times. Twice. If they still do not rebook, they go back into the chase — a missed consult is a scheduling problem, not a dead lead. |
Run it yourself
How to build this without us
Genuinely — take it. It works in most CRMs and it will make you money whether or not you ever talk to us.
- Wire the instant first touch before anything else. It is the single highest-ROI change on this page, and it is usually one automation rule.
- Write the 28 messages once, one angle each, short and human — one idea per message, written for the ear.
- Connect your calendar so booking is one tap, not a back-and-forth about times.
- Add the reschedule branch for no-shows before you add anything clever.
- Track reply rate by day. You will see the day-4-onwards lift in your own data inside a month.
The reasoning
The Unstoppable Case Machine →
Why this cadence works, the seven rules behind it, and all 12 angles written out. Also a printable PDF.
What it is worth
Cost per signed case calculator →
Put in what you pay per lead and what you sign, and watch what running this cadence would do to the second number.
If you’d rather not build it
28 touches per lead, by hand, is why firms don’t do this
That is the honest reason the cadence is rare — not that it is a secret. We turned it into a done-for-you system that runs inside your CRM, writes the messaging for your firm from a short intake form, and books consults on your calendar automatically, so your intake team spends the day on the people who are ready to sign.
Grab thirty minutes →No pitch deck, no pressure — we’ll just show you the cadence running.
CasesDaily · The No-Ghost Follow-Up Cadence · Built by people who’ve worked thousands of PI leads. Check your own TCPA and state contact rules before you send anything. Share it with any firm who needs it.